Today more than ever, businesses are struggling to find and retain qualified and experienced employees. At Accurate Placement in Phoenix, we work with businesses every day to help them recruit top talent in their industry. With nearly 30 years of experience, trust us when we say employer branding plays a pivotal role in attracting today’s top talent.
What Is an Employer Brand?
When you think of branding, you probably think of your company logo or how customers perceive your business. However, branding encompasses much more. Employer branding determines how current and potential employees see your company.
Are your current employees happy? What do they think about your company as an employer? What do they say about working for your business? If your employees feel supported and well-cared for, they will tell others. Not only that, customers can also tell.
Your Mission, Values, and Culture
Every employee deserves to feel seen, heard, and supported. It is crucial that you are very clear from day one about your mission, company values, and culture. That way, employees can determine if their values align with yours. It also sets a precedent for how they perceive your company and creates expectations.
Employee Well-Being
Creating a healthy work-life balance and supporting your employees’ mental and physical well-being is crucial to developing a brand that people want to work for.
Offer your employees options like health benefits, flexible hours, and flexible pay. Provide support during hardships they may face, and treat each employee as a person, not a number.
Recognition and Career Development
Recognition for a job well done and offering opportunities for growth and advancement can go a long way to retaining employees. Your employees need to feel valued, so make it a priority to recognize their contributions.
It’s also important to offer opportunities to help them advance into better roles within the company. No one wants to be stuck in a dead-end job. Promote from within and offer employees the resources to learn and grow into advanced roles. Give them purpose and they will flourish.
Employer Branding Starts With Happy Employees
Employer branding is the foundation of building a team of driven, creative individuals with the talent to take your business to the next level. At Accurate Placement, we will work with you to create an employer brand strategy to attract top talent. We provide employer services such as consulting, recruiting, and payrolling.
If you need to find highly qualified and experienced employees, we simplify the process of hiring top talent in the Phoenix area. Whether you need temporary or permanent staffing solutions, we can handle it all. Call us today to get started.